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energy efficiency

Rodrigo Costev • 5/27/2025
One of Cushman & Wakefield's differentiators is offering specialized consultancy, integrated with its Facilities management services, whose operational efficiency strategies involve joining the free energy market - an interesting solution for large consumers who want to reduce their electricity expenses.

Redução significativa na conta de energia
Um exemplo bem-sucedido da atuação da Cushman & Wakefield é o projeto desenvolvido com um renomado escritório de advocacia, cliente de Gerenciamento de Facilities, que alcançou uma expressiva economia mensal após a adesão ao mercado livre de energia.

Há alguns anos o cliente buscava economia em sua conta de energia elétrica. Desde então, a Cushman & Wakefield tem trabalhado de forma contínua para ajudá-lo a atingir esse objetivo.

O papel da Cushman & Wakefield no processo
A primeira etapa do processo foi reunir os principais players de soluções em redução de custos energéticos. Após uma análise detalhada das propostas apresentadas, o cliente pôde escolher a alternativa mais alinhada às suas necessidades e interesses.

Já no primeiro mês operando no mercado livre de energia, houve uma economia de 25%, com uma projeção de economia total de até 40% ao ano. Aliás, vale mencionar que o contrato foi estruturado para garantir uma redução mínima de 25% nas faturas mensais de energia, independentemente de variações nas bandeiras tarifárias.

Embora existam outras modalidades de contrato, com possibilidade de ainda mais economia, a empresa inicialmente decidiu por uma abordagem mais conservadora. Essa escolha trouxe segurança para dar os primeiros passos com a solução.

Um outro aspecto interessante nesse caso é que a empresa optou por adquirir energia limpa, certificada pelo selo de energia verde, agregando valor à sua operação e alinhando-se com práticas sustentáveis.

The process of joining the free energy market is complex and requires long-term strategic planning.

During this period, the team's concern was to ensure that the client understood all the benefits and nuances of the free energy market and felt confident about the step to be taken.

How to save money with the free energy market?

The free energy market offers large consumers the opportunity to negotiate more competitive prices directly with energy suppliers. Contrary to what many people think, the savings are not related to reducing energy consumption, but rather to lowering the tariff.

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